Rosa Li ’07 grew up drinking her Chinese grandmother’s herbal tonics. Li loved the benefits. “They were great for my health, calming my stress and boosting my immunity,” she says. “But they did not have the most approachable taste.”
Li made it her goal to make those super herbs tasty and accessible. In March she launched Wildwonder, maker of low-sugar sparkling and healing drinks that pair functional herbs — turmeric, ginger, elderberry and goji berry, for example — with tasty fruits. Formulated for immune and gut health, Wildwonder offers an antioxidant line and three new flavors with prebiotic and probiotic infusions.
“My goal is to bring these functional ingredients that offer health benefits to the masses,” says Li, a lifelong tea enthusiast who lives in San Francisco.
Wildwonder, which is available online and at Whole Foods stores in Northern California, is expanding to national organic and specialty foods chains. The company donates a portion of its profits to causes that support women and marginalized communities.