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Innovation

Ruchi Gupta is co-founder of Yobee, a startup that makes an all-natural, topical scalp treatment clinically proven to revitalize the skin’s microbiome and reduce flakiness, itching and redness. In spring 2023 Gupta was one of three women chosen to be part of the inaugural class of FoundHer Fellows, a program supporting women faculty at Northwestern who are first-time founders of entrepreneurial ventures.

Watch our video with Gupta

Portrait of Dr. Ruchi Gupta
Suyash Mohan is co-founder of Breer, a Hong Kong–based startup that upcycles unsold bread from local bakeries into craft beer.

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Gif of an illustration of a beer bottle with little bread slice dominoes falling inside the bottle.
Blair Matthews ’22 JD and Giuliana Zaccardelli ’22 MD, MBA are co-founders of Zuri Fertility, an app that serves as a personalized digital fertility clinic, with educational resources, a menstrual and ovulation tracker, access to at-home fertility testing and referrals for specialized treatment options at nearby brick-and-mortar fertility clinics.

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Giuliana Zaccardelli and Blair Matthews sit on steps next to each other smiling for a photo, both are wearing "Zuri" shirts.
A common pet peeve for parents became the subject of four alums’ manufacturing and design engineering capstone project. Joanne Park ’23, Callista Sukohardjo ’23, Ben Miller ’23 and Sarah John ’23 surveyed friends and family about everyday annoyances, gathering ideas for an invention.

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An illustration shows the expandable boot, with close ups of various features.
Parkinson’s disease often causes hand tremors and muscle rigidity, making it difficult to write by hand. After her grandpa was diagnosed with the disease and could no longer write, journalism major Izzy Mokotoff teamed up with biomedical engineering major Alexis Chan to develop SteadyScrib, a special pen and clipboard system that helps counteract Parkinson’s symptoms.

See how SteadyScrib works

steadyscrib hero 2
After taking Engineering Entrepreneurship, Ryan Teo launched Minimal Snacks with the goal of revolutionizing snack foods. Teo and his team created an air-dried snack made from beef, shiitake mushrooms, red wine vinegar and salt.

Find out where to buy Minimal Snacks

Minimal Snacks
Engineering student Charlotte Oxnam started Cue the Curves as a fashion blog to improve the shopping experience and create a supportive environment for plus-size people. Her mission resonated with many — and got a boost in March 2022, when Oxnam appeared in an international ad campaign for Microsoft Windows 11.

Learn more about Oxnam

Charlotte Oxnam portrait
Julius Lucks, a professor of chemical and biological engineering, and postdoctoral fellow Khalid Alam and doctoral candidate Kirsten Jung created a device to test water for 17 different contaminants. The technology, nicknamed ROSALIND in honor of DNA pioneer Rosalind Franklin, can assess water safety and quality with just a single drop.

See how the device works

ROSALIND Hero
At just 22 years old, Casey Grage ’19 became CEO of Hubly Surgical, a startup set on revolutionizing neurosurgery. Hubly invented a lightweight neurosurgical drill that Grage says offers key advantages over conventional drills used to access to the brain in cases of stroke, aneurysm, trauma or other emergencies.

Learn about the technology

hubly surgical casey grage
Confidence Udegbue cooked up the idea for a kombucha cocktail long before he arrived at Northwestern. He was moonlighting in San Francisco as a personal trainer at the time and regularly heard his clients say they wanted a healthier way to drink alcohol while staying fit.

Find out what’s in the can

liquid confidence crew