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It's in the Bag

Three Kellogg grads teamed up to launch Cariset, a startup that makes a high-fashion, high-function leather backpack for women.

Cariset lake view
With the Everyday backpack — Cariset's first product — the startup won $5,000 and first place in the business-to-consumer category at VentureCat 2018.

Fall 2018
Innovation

Caraset annotated alt

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Reader Responses

  • I was stunned to see that Maresca and Moore's bag is made of leather, the use of which supports cruelty to animals. As successful fashion designer Stella McCartney said in 2012, “Using leather to make a handbag is cruel. But it’s also not modern; you’re not pushing innovation” (New York Times Magazine, 2-22-12). I am saddened that this is the best these women could do.

    Natasha Sankovitch La Jolla, Calif.