This App Doubles the Fun

In her 30s, Jourdann Lubliner ’10 noticed a change in her New York City social scene. 

As people around her navigated big life events — getting married, having kids, moving to the suburbs — it became harder for Lubliner and her husband, Matthew Wender, to schedule social time with other couples. 

Jourdann Lubliner

So Lubliner created Doubles Social, an app that matches couples with other twosomes for new platonic connections.  

“I figured it could solve my need,” Lubliner says, “and there might be a market for people who are also looking to expand their social circle with their partner.” 

While many friend-matching services exist, most are geared toward singles, says Lubliner. By contrast Doubles Social specifically targets couples rather than single individuals looking to pair up. Couples make a profile of themselves as a unit, and the algorithm matches them based on shared interests and responses to prompts such as, “What’s your favorite trip you’ve been on as a couple?” Rather than encouraging users to swipe endlessly, the Doubles Social app presents a curated selection of couples every night for users to like or skip. After couples match, the app connects all four individuals in a group chat so they can plan a meetup. 

Lubliner and Wender have used Doubles Social and enjoyed many double dates, and even a triple date, including dinner and drinks, a night of ping-pong duels and more. “We have met a lot of great new friends,” Lubliner says. 

The app is available in New York City, Miami and Los Angeles, and Lubliner hopes to expand to other cities as demand grows. Doubles Social also hosts monthly events in those cities for app users to attend with or without their partner: comedy shows, wine and cheese tastings, and happy hours. The goal, Lubliner says, is to get people interacting in the real world. 

At Northwestern Lubliner majored in communication studies, which led her to a career in public relations. In 2018 she founded Electrify PR, which she continues to run as CEO. Her experience in public relations helped her with storytelling and branding for Doubles Social, she says.  

“It makes me happy to foster friendships and connections between people who otherwise would not have met,” Lubliner says. “That really is the point.”