Gerard Meagher clearly remembers one lesson from his time in the advertising program at Northwestern: be distinctive. Meagher continues to apply that advice as the marketing guru at the family-owned Old Town Bar in Manhattan. The establishment, which recently celebrated its 125th anniversary, has a 55-foot mahogany bar; large, beveled mirrors; and high-backed wooden booths. But the Old Town’s most noted features are in the men’s room — the grand Hinsdale urinals. Meagher noticed that the urinals were patented in 1910, so he threw them a 100th anniversary celebration that included a tribute from then-mayor Michael Bloomberg and landed the Old Town in the Wall Street Journal. “You try to separate yourself from the pack,” says Meagher ’78 MS. “And how many people are celebrating the 100th anniversary of their urinals? Not many can, and certainly not many do. We always try to distinguish ourselves.” Meagher started working at the bar in the 1970s while he was an undergrad at Fordham and later tended bar one night a week while working at the Ted Bates agency. His father managed and later acquired the bar, building a clientele of writers. Meagher runs the bar with his siblings and says they’ve tried to keep it a place of ideas. “We only have one TV. We keep the music as background,” says Meagher, who once tried to ban cellphones. “It’s a place where you can still talk.”
A Wildcat Mission
Jesse Humpal drifted in and out of special education classes as a child. He almost failed out of his undergraduate program at the University of Nebraska–Lincoln, and at Northwestern, where Humpal has earned two master’s degrees and a PhD, he almost threw in the towel on higher education entirely during a course on linear regression. But he persevered with the help of others — and now he's paying it forward.
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