Support Through Innovation
Thiers has always been laser-focused on uplifting and advocating for others — women in particular. Her mission is informed by her experience, first as the founder of Sittercity.com, an online marketplace for caregiving services that now has millions of users worldwide, and later as a tech entrepreneur. Sittercity recently partnered with the city of Chicago to offer free volunteer child care to health care workers, first responders and others working to keep the city safe during the coronavirus crisis.
“From the very start of Sittercity, I had trouble getting funding,” says Thiers, who led the company for nine years and now serves on its board. “A lot of men would say, ‘Oh, my wife handles child care.’ I have been mansplained to more times than I could possibly count. I was often introduced at talks as the ‘mom voice’ of Sittercity — not the founder.”
Thiers at the 2017 Women's March in Chicago
Those sexist “bully tactics,” as Thiers calls them, irked her so much that once Sittercity was up and running, she began investing in other women-led startups. To date, she’s invested in 15 such businesses. Thiers also joins women in big pitch meetings, to help them navigate the barrage of questions she says are so common in those rooms, particularly if a woman is doing the pitching.
“I’m sick of no one supporting women,” she says. “After all these years, I’m like a prize fighter in the ring, so I can support other women as they learn how to advocate for themselves and their ideas.”
THE POLITICAL IS PERSONAL
Since 2016, Thiers has pivoted much of her work to politics and getting women engaged and elected.
“I realized after the presidential election that no one is going to save us,” she says. “Women need to step up now and save ourselves.”
With young twins at home and other commitments on her plate, the time wasn’t right for Thiers to run for office, although she certainly doesn’t rule it out in the future. She decided to work behind the scenes instead, developing the NewFounders conference, a political TED-style event that brought more than 2,000 political leaders to Chicago over three years. Thiers also led the creation of the #TechYourself guide, a free, downloadable playbook for using technology to run a smart, savvy political campaign.
“Candidates right now, especially at the lower levels of politics like school board or county seat, can’t afford a consultant to tell them what to do,” Thiers says. “So we brought together the top digital strategists in the country and crowdsourced this beautiful guide on how to use tech to win.”
The guide is not explicitly focused on women running for office, but Thiers views it as part of a wave of support that women in politics need more than ever.
“As a tech entrepreneur, you see a clear problem, and your job is to find a solution and build it,” she says. “But in politics, you build waves. And it cannot be just you. I see myself as a catalyst working to build the conditions — the waves — for change. That’s my mission now.”
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